A minimum of 3 characters is required

Digital Transformation Conference


Thursday, 16 July 2020 12:00




COVID-19: Accelerating Digital Transformation

Digital Transformation Strategy Edge and Cloud Computing Cybersecurity

AI, Blockchain and IoT

5G: The Catalyst of Digital Transformation


Registration required



The conference is addressed to professionals and more specifically senior executives from the following:

  • Businesses
  • Stores and Department Stores
  • Supermarkets
  • Clinics and Hospitals
  • Banks and other financial institutions
  • Accounting/audit/tax firms
  • Law firms
  • Insurance companies
  • IT and ICT companies
  • Relevant governmental bodies and associations

Learn about the new technology trends that refine business models.

  1. Find out how to accelerate your business transformation.
  2. Discover smart technologies to improve automation and instigate business change.
  3. Listen to ways of turning the challenges into opportunities to stay ahead of the game.








12:00 – 12:10 Welcome Address by the Chairperson of the Conference

12:10 – 12:20 The inhibitors toward digital transformation

This talk considers the inhibitors toward transformation, and the measures that are necessary in order to ensure maximum benefit growth. Learn about what needs to be done in order to harness the power of digital growth.

Raj Samani, Chief Scientist McAfee Fellow, McAfee, UK

12:20 – 12:30 Digital Government and Covid-19

Digital government is central to the global response to COVID-19. Governments need to communicate critical information clearly, quickly and consistently to citizens, as well as ensure that all citizens, including the most vulnerable, have access to the services they need. Governments are recognising they need to invest in building the right digital foundations, systems, skills, services and standards to deliver this. GDS will explain how its expertise and experience has supported the UK’s response to COVID-19.

Liz Lutgendorff, Senior Research Analyst, National, International & Research Group, Government Digital Service

Nick Kalisperas, Deputy Director, National, International & Research Group, Government Digital Service

12:30 – 12:40 Cyber security needs more attention and solid actions during the Corona crisis- why Estonia is leading the way

Presented by

The secret of a well-functioning digital society lies in trust, transparency and the government’s ability to stick to these fundamental attributes as a priority.In Estonia, cybersecurity means fully protecting the digital society and the way of life as a whole.The Covid-19 pandemic has affected the global peace and security environment on several levels. Cyberattacks can have a global reach and this, by default, necessitates a global approach. It has become crucial to enhance cross-border cooperation and consistently work on a better and safer digital society. In my talk, I am going to cover what could we learn from the time of the crisis in the aspects of Cybersecurity and why Estonia might have been the best prepared country to tackle the crisis.

Anett Numa, Digital Transformation Adviser, e-Estonia Briefing Centre, Estonia

12:40 – 12:50 Digital 4th Revolution Smart Solutions

Technology has helped define the human experience for centuries. By 2030, the partnership between people and machines will become deeper, richer and more immersive than ever before. We’ll be able to surpass our own limitations and open our lives to new possibilities. As technologists, we have a profound impact in reshaping the way people work, live and play. Over the past decade every industry and government sector, regardless of size or geography, has undergone a digital transformation. Just look back 10 years ago – in 2009 you hailed a taxi because Uber didn’t exist. You booked a hotel because there was no Airbnb. There was no Siri or Alexa to answer your questions. We’ve seen transformation in business funding (Kickstarter, Initial Coin Offerings); in technology (Drone Delivery, 3D Printing, 4G) and in the workforce Millennials are now the largest single component of the workforce.

Dr. John O’Shea, Head of BI Run the Business and Transformation, Dell Technologies, Slovak Republic

12:50 – 13:00 Questions & Answers

13:00 – 13:05 Break





13:05 – 13:15 How NIVEA Wants to Take Their Consumer Experience and Marketing with AR to the Next Level

    • The skin care brand NIVEA understands AR as one of the key technologies and driver of their consumer marketing in future.
    • Learn more about their strategy and in which fields the brand can use it
    • Discover how a low-involvement physical product can be enriched via AR and see pilot cases to understand the possibilities AR offers in marketing

Jasper Krog, Senior Global Digital Innovation Manager, Beiersdorf AG (NIVEA), Germany

13:15 – 13:25 Onboarding a Historical Company on the Cloud Journey

This speech will unveil you some of the challenges we have encountered and the solutions we’ve applied to succeed in onboarding one of the most important public companies in France to the Azure cloud. Marius Zaharia, Azure Tech Lead, Société Générale, France


13:25 – 13:35 Accelerating 5G Monetization with AI

The global digital ecosystem is being re-defined around emerging technologies such as Artificial Intelligence, Internet of Things, blockchain, etc. A number of industries are going through massive digitalization transformation which rely more on wireless, low-latency and predictable communications infrastructure. To get an edge, leading telcos are accelerating the rollout of 5G networks and heavily investing in analytics engines and capabilities to get meaningful customer insights, predict behaviors and dynamically adjust to customer requirements. AI plays a key role in this transformation to manage the increased complexity of network infrastructure and variety of services provided.

Rui Frazao, CTO and EVP of Product, reporting to COO, Technology and Product, Germany

13:35 – 13:45 Looking beyond the hAIpe

There is a lot of talk resulting in fear actually hampering progress in the AI space. I truly believe that we need AI to help us crack issues that will take our linear brains too long to fix as were AI can do exponential “thinking” alongside of us. General AI is long long long ways off narrow AI is for grasps and can be used today.

Remi Caron, CTO, Versa Group BV, Netherlands 13:45 – 13:55 Questions & Answers

13:55 – 14:00 Closing remarks by the Chairperson of the Conference 14:00 End of Conference

Digital Transformation Revolution Conference


Raj Samani, Chief Scientist McAfee Fellow, McAfee, UK

Raj Samani is a computer security expert working as the Chief Scientist, and McAfee Fellow for cybersecurity firm McAfee. Raj has assisted multiple law enforcement agencies in cybercrime cases, and is special advisor to the European Cybercrime Centre (EC3) in The Hague. Raj has been recognized for his contribution to the computer security industry through numerous awards, including the Infosecurity Europe hall of Fame, Peter Szor award, Intel Achievement Award, among others. Raj is also the co-author of the book ‘Applied Cyber Security and the Smart Grid’, CSA Guide to Cloud computing, as well as technical editor for numerous other publications. He can be found on twitter @Raj_Samani.


Liz Lutgendorff, Senior Research Analyst, National, International & Research

Group, Government Digital Service

Liz began working on the original GOV.UK beta in 2012 as a Content Analyst and can boast some of the greatest institutional knowledge of anyone in the organisation. Since then Liz has not only developed a huge wealth of knowledge about multiple aspects of the data that underpins GOV.UK and the Identity Assurance programmes but has also developed tools to analyse and make use of the insights to inform product development and operational efficiency.

Nick Kalisperas, Deputy Director, National, International & Research Group, Government Digital Service

Nick has been working in the digital and technology industry for over 25 years. He has held several operational positions within GDS and joined the organisation at its inception in 2011. Prior to joining government, Nick worked for the trade association representing the technology industry in the UK and also for a number of corporate agencies.


Anett Numa, Digital Transformation Adviser, e-Estonia Briefing Centre

Having lived and studied in different countries, Anett Numa has learned to appreciate living in a digital society. Anett believes that all processes and structures of public services should be accessible and simple for every single citizen. Based on her academic background in political science, Anett focuses on enhancing good cooperation between the public and private sector to create a comprehensive and supportive environment. Her goal as a Speaker at the e-Estonia Briefing Centre is to explain the Estonian digitalisation experience and thus inspire leaders and decision-makers alike to create a better tomorrow.


Dr. John O’Shea, Head of BI Run the Business and Transformation, Dell Technologies

Dr. John O’Shea has more than 24 years; career experience in a variety of global roles including executive leadership, business development, sales and marketing. He currently works at Dell Technologies as Head of Run the Business & Intelligence Transformation. Previous to working at Dell Technologies; Dr O’Shea was Global Leader of Smart Solutions within AI, blockchain and IOT for Lenovo. He is a member of the World-Wide Blockchain Forum and is a renowned Keynote Speaker within Blockchain, IOT & AI and Edge computing. In addition a global speaker on innovation and representing Dell Technologies as a Key Note Speaker at the United Nations GMIS Summit 2020. His career in science and technology includes scientific product development within the disciplines of AI, 3D Technologies and he hold a Doctorate Degree in Artificial Intelligence and Cognitive Psychology.


Jasper Krog, Senior Global Digital Innovation Manager, Beiersdorf AG (NIVEA)

For the last few years, Jasper Krog has been leading the development of new consumer marketing trends, technologies and disruptive business ideas at NIVEA. He works to identify, test and scale new relevant technologies such as Augmented Reality, Connected Packaging, IoT-devices/platforms and AI to build a sustainable framework for the marketing communication of the future.


Marius Zaharia, Azure Tech Lead, Société Générale

Having a mixed background of developer and IT professional, Marius Zaharia works as Azure / Cloud Tech Lead at Société Générale, one of the leading French banking and financial companies. As Azure MVP, Marius works closely with Microsoft product teams on giving feedback and insights on various Azure services and technologies. He is a passionate and proactive member of Azure French community, organizer of cloud related events, and – in its limited spare time left – guitar player and singer.

Rui Frazao, CTO and EVP of Product, reporting to COO, Technology and Product

Rui Frazao is the CTO and EVP of Product at B-Yond. Prior to B-Yond, Rui was CTO of Vasona Networks, an innovative provider of Multi-Access Edge Computing (MEC) solutions, acquired by ZephyrTel (2018). He also previously held various Group technology positions during his 15 years at Vodafone including serving as the Director of Network Engineering overseeing network activities across Germany, the Netherlands, Hungary and the Czech Republic. His work with Vodafone included implementing the industry’s earliest VoLTE deployments and launched the first virtualized network core platforms in Europe. Rui previously held roles with Cisco, payment network SIBS and the Lisbon Stock Exchange. He has completed studies spanning business strategies, computer systems, electrical engineering and telecommunications.


Remi Caron, CTO, Versa Group BV

Innovative, accountable hands-on IT Executive with an accomplished 25+ year career reflecting a track record of taking business to the next level through technical expertise. Executive leadership achievements and strong business acumen enhanced by an MBA in Business & IT, Implication of AI for businesses @MIT, THNK school for creative leadership.